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Working paper / Dialog Marketing Competence Center
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ECONIS (ZBW)
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Möglichkeiten zur Abbildung der volkswirtschaftlichen Relevanz des deutschen Werbemarktes
Dahlhoff, Hans-Dieter
;
Kißing, Carsten
-
2013
Persistent link: https://www.econbiz.de/10010191997
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2
Communication assimilation to target groups' culture : a study of hypermedia design practice
Wagner, Ralf
;
Dödtmann, Judith
-
2013
Persistent link: https://www.econbiz.de/10010210892
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3
Beeinflussung der Preisbereitschaft von Konsumenten durch Dialogmarketing in der Automobilbranche
Dahlhoff, Hans-Dieter
;
Szabo-Halfar, Stefanie
; …
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2012
Persistent link: https://www.econbiz.de/10010192153
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4
Bestandskunden-Management Automotive : professionelle Kundenbindung als Erfolgsfaktor der Zukunft
Dahlhoff, Hans-Dieter
;
Korzen, Eva Janina
-
2011
Persistent link: https://www.econbiz.de/10008904865
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5
Kommunikationswirkungen von Direct Mail in Klassik-Dimensionen
Dahlhoff, Hans-Dieter
;
Szabo, Stefanie
;
Brethauer, Sarah
-
2011
Persistent link: https://www.econbiz.de/10010192193
Saved in:
6
Positionierung und Maßnahmen des Place Branding und Destinationsmarketing : Dialogmarketing im strategischen Kontext ; die Fallstudie Kassel
Dahlhoff, Hans-Dieter
;
Szabo, Stefanie
-
2010
Persistent link: https://www.econbiz.de/10008647738
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7
Direct mail panels in der Anwendung : wissenschaftliche Basis und praktische Umsetzung
Dahlhoff, Hans-Dieter
-
2009
Persistent link: https://www.econbiz.de/10003904681
Saved in:
8
Customers' propensity to leave a B-2-B relationship in health care marketing
Wagner, Ralf
;
Falkenreck, Christine
-
2009
Persistent link: https://www.econbiz.de/10003904686
Saved in:
9
Challenges and examples of mobile direct marketing
Wagner, Ralf
;
Klaus, Martin
-
2009
Persistent link: https://www.econbiz.de/10003911223
Saved in:
10
Mobile Kundenkarten - Akzeptanz durch Konsumenten und Implikationen für das CRM
Mann, Andreas
;
Prein, Jan
-
2009
Persistent link: https://www.econbiz.de/10003911225
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