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ECONIS (ZBW)
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Community development in the virtual space
Kolstö, Ellen
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2010
Persistent link: https://www.econbiz.de/10008759900
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Growing up "virtual" : the impact of interactive technologies on adolescent consumer behavior
Wood, Natalie T.
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2010
Persistent link: https://www.econbiz.de/10008759901
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Brand fans : when entertainment + marketing integrate online
Kozinets, Robert V.
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2010
Persistent link: https://www.econbiz.de/10008759902
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Conversational media
Sherman, Scott
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2010
Persistent link: https://www.econbiz.de/10008759907
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How can Web 2.0 help increase consumer adoption of sustainable products
Oliver, Jason D.
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2010
Persistent link: https://www.econbiz.de/10008759908
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