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China
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Marketing management in Asia
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ECONIS (ZBW)
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Vietnam : marketing in Vietnam ; culture and quality considerations
Tierney, Kieran
- In:
Marketing management in Asia
,
(pp. 169-178)
.
2013
Persistent link: https://www.econbiz.de/10009659652
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2
Turkey, the EU and the third wave of MNCs
Vardar, Nükhet
- In:
Marketing management in Asia
,
(pp. 146-168)
.
2013
Persistent link: https://www.econbiz.de/10009659653
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3
Thailand : marketing for life in the economic recession ; the case of Thailand
Leelakulthanit, Orose
- In:
Marketing management in Asia
,
(pp. 138-146)
.
2013
Persistent link: https://www.econbiz.de/10009659654
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4
Thailand : relationship marketing in Thailand ; a case of the real estate industry
Ruthī Phanomyong
;
Supatn, Nucharee
- In:
Marketing management in Asia
,
(pp. 120-137)
.
2013
Persistent link: https://www.econbiz.de/10009659655
Saved in:
5
Taiwan : consumers' reactions to Tesco's market entry in Taiwan ; a comparison with the UK experience
Ho, Ching-wei
;
Temperley, John
- In:
Marketing management in Asia
,
(pp. 101-119)
.
2013
Persistent link: https://www.econbiz.de/10009659656
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6
Japan : marketing management issues in Japan
Slater, Stephanie
- In:
Marketing management in Asia
,
(pp. 78-100)
.
2013
Persistent link: https://www.econbiz.de/10009659657
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7
India : culture and consumer behaviour influences on sales promotion practices in India
Banerjee, Madhumita
;
Shukla, Paurav
;
Adidam, Phani Tej
- In:
Marketing management in Asia
,
(pp. 60-77)
.
2013
Persistent link: https://www.econbiz.de/10009659658
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8
China and the milk powder contamination scandal
Custance, Paul
;
Jiang, Dongni
- In:
Marketing management in Asia
,
(pp. 51-59)
.
2013
Persistent link: https://www.econbiz.de/10009659659
Saved in:
9
China : celebrity endorsement within the Chinese beauty industry ; views from Beijing's female consumers
McPherson, Mark
;
Li, Xiang
- In:
Marketing management in Asia
,
(pp. 33-50)
.
2013
Persistent link: https://www.econbiz.de/10009659660
Saved in:
10
China : consumer behaviour in China
Guo, Guoqing
- In:
Marketing management in Asia
,
(pp. 20-32)
.
2013
Persistent link: https://www.econbiz.de/10009659661
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