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Marketing performativity : theories, practices and devices
10
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ECONIS (ZBW)
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1
"Is there a gap in the market, and is there a market in the gap?" : how advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Marketing performativity : theories, practices and devices
,
(pp. 37-60)
.
2017
Persistent link: https://www.econbiz.de/10011616285
Saved in:
2
Performing market segmentation : a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Marketing performativity : theories, practices and devices
,
(pp. 61-83)
.
2017
Persistent link: https://www.econbiz.de/10011616286
Saved in:
3
Brand transformation : a performative approach to brand regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Marketing performativity : theories, practices and devices
,
(pp. 84-106)
.
2017
Persistent link: https://www.econbiz.de/10011616288
Saved in:
4
Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck
- In:
Marketing performativity : theories, practices and devices
,
(pp. 123-140)
.
2017
Persistent link: https://www.econbiz.de/10011616300
Saved in:
5
Exploring the brand's world-as-assemblage : the brand as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Marketing performativity : theories, practices and devices
,
(pp. 141-166)
.
2017
Persistent link: https://www.econbiz.de/10011616301
Saved in:
6
Construction of silence on issues of sustainability through branding in the fashion market
Soler, Cecilia
;
Baeza, Julia
;
Svard, Camilla
- In:
Marketing performativity : theories, practices and devices
,
(pp. 219-246)
.
2017
Persistent link: https://www.econbiz.de/10011616343
Saved in:
7
Epistemologies in the wild : local knowledge and the notion of performativity
Nilsson, Johan
;
Helgesson, Claes-Fredrik
- In:
Marketing performativity : theories, practices and devices
,
(pp. 16-36)
.
2017
Persistent link: https://www.econbiz.de/10011616284
Saved in:
8
The dividualised consumer : sketching the new mask of the consumer
Cluley, Robert
;
Brown, Stephen D.
- In:
Marketing performativity : theories, practices and devices
,
(pp. 107-121)
.
2017
Persistent link: https://www.econbiz.de/10011616299
Saved in:
9
The performativity of sustainability : making a conduit a marketing device
Finch, John
;
Horan, Conor
;
Reid, Emma
- In:
Marketing performativity : theories, practices and devices
,
(pp. 167-192)
.
2017
Persistent link: https://www.econbiz.de/10011616308
Saved in:
10
"Elephants can't gallop" : performativity, knowledge and power in the market for lay-investing
Roscoe, Philip
- In:
Marketing performativity : theories, practices and devices
,
(pp. 193-218)
.
2017
Persistent link: https://www.econbiz.de/10011616341
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