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Rajan Varadarajan
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Marketing management
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Marketingmanagement
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Strategisches Management
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Sheth, Jagdish N.
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Varadarajan, Rajan
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Hult, G. Tomas M.
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Legends in strategic marketing
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ECONIS (ZBW)
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Strategic marketing and strategic management
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803896
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Strategic marketing and innovation
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803913
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3
Strategy and performance
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803914
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4
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803915
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Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803935
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