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Marinov, Marin A.
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Value in marketing : retrospective and perspective stance
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ECONIS (ZBW)
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1
A critical review of the value concept in the international marketing context
Khan, Sardana Islam
;
Wong, Ho Yin
;
Sultan, Parves
- In:
Value in marketing : retrospective and perspective stance
,
(pp. 126-144)
.
2020
Persistent link: https://www.econbiz.de/10012151144
Saved in:
2
The value of networks and knowledge in the internationalization process of firms : challenges and future perspectives
Eriksson, Kent
;
Lindstrand, Angelika
- In:
Value in marketing : retrospective and perspective stance
,
(pp. 146-162)
.
2020
Persistent link: https://www.econbiz.de/10012151155
Saved in:
3
Value co-creation in social media networks
Marinova, Svetla Trifonova
;
Eduardsen, Jonas
;
Marinov, …
- In:
Value in marketing : retrospective and perspective stance
,
(pp. 163-179)
.
2020
Persistent link: https://www.econbiz.de/10012151161
Saved in:
4
Value in marketing : what is it and why does it matter?
Marinov, Marin A.
;
Marinova, Svetla Trifonova
- In:
Value in marketing : retrospective and perspective stance
,
(pp. 1-8)
.
2020
Persistent link: https://www.econbiz.de/10012151042
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5
The concept of consumer value : development, implications, trajectory
Holbrook, Morris B.
- In:
Value in marketing : retrospective and perspective stance
,
(pp. 9-41)
.
2020
Persistent link: https://www.econbiz.de/10012151055
Saved in:
6
The intra-variable perspective on value research : a personal documented view
Sánchez-Fernández, Raquel
;
Gallarza, Martina G.
- In:
Value in marketing : retrospective and perspective stance
,
(pp. 42-89)
.
2020
Persistent link: https://www.econbiz.de/10012151122
Saved in:
7
The inter-variable perspective on consumer value research : a personal documented view
Sánchez-Fernández, Raquel
;
Gallarza, Martina G.
- In:
Value in marketing : retrospective and perspective stance
,
(pp. 90-125)
.
2020
Persistent link: https://www.econbiz.de/10012151128
Saved in:
8
Value creation in context : a value chain locus perspective
Marinova, Svetla Trifonova
;
Freeman, Susan
;
Marinov, …
- In:
Value in marketing : retrospective and perspective stance
,
(pp. 180-210)
.
2020
Persistent link: https://www.econbiz.de/10012151162
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