//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf_id:10014022395
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Social Web
4
Social web
4
Internet marketing
3
Online-Marketing
3
Sportmarketing
3
Sports marketing
3
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Professional sports
2
Profisport
2
Sport event
2
Sport organization
2
Sportorganisation
2
Sportveranstaltung
2
AHP approach
1
AHP-Verfahren
1
Arbeitsgruppe
1
Beziehungsmarketing
1
Big event
1
Brasilien
1
Brazil
1
China
1
Communication
1
Coronavirus
1
Digitalisierung
1
Digitization
1
Disruptive Innovation
1
Disruptive innovation
1
Football
1
Fußball
1
Großveranstaltung
1
Impact assessment
1
Kommunikation
1
Measurement
1
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Aufsatz im Buch
15
Book section
15
Language
All
English
15
Author
All
Zhang, James J.
4
Byon, Kevin K.
2
Yim, Brian H.
2
An, Junying
1
Angosto, Salvador
1
Bohórquez Gómez-Millán, María Rocío
1
Ceballos Gurrola, Oswaldo
1
Chang, Ching-Hung
1
Chen, Wan-Chen
1
Cianfrone, Beth A.
1
Cole, Jason
1
Cook, Paul
1
Crabtree, Ruth M.
1
Ding, Yunxia
1
García-Fernández, Jerónimo
1
Ghasemzadeh, Miaad
1
Greenwell, T. Christopher
1
Hambrick, Marion E.
1
Hautbois, Christopher
1
Jang, Wonseok
1
Lara-Bocanegra, Alejandro
1
López de D’Amico, Rosa
1
Ma, Shang Chun
1
Ma, Shang-Ming
1
Marquez, Armin A.
1
Martin, Andrew J.
1
Matsuoka, Hirotaka
1
Medina Rodríguez, Rosa
1
Medina Villanueva, Mireya
1
Mole, Benjamin
1
Pedersen, Paul M.
1
Petrović, Lidija T.
1
Radicchi, Elena
1
Ramírez Siqueiros, María Grethel
1
Reese, Jason D.
1
Reyes Robles, Marina
1
Rice, Jason A.
1
Song, Hyunseok
1
Thompson, Ashleigh-Jane
1
Wada, Yukako
1
more ...
less ...
Published in...
All
Marketing analysis in sport business : global perspectives
15
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Disruptive technologies on sport event marketing new centrality of digital communication
Zagnoli, Patrizia
;
Radicchi, Elena
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 51-69)
.
2022
Persistent link: https://www.econbiz.de/10014311217
Saved in:
2
Social media and stakeholder relationships : analyzing an online communication network in the sport industry
Yoon, Juha
;
Jang, Wonseok
;
Pedersen, Paul M.
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 109-124)
.
2022
Persistent link: https://www.econbiz.de/10014311250
Saved in:
3
Influence of micro-celebrities on the formulation of social media marketing strategies
Mole, Benjamin
;
Cook, Paul
;
Crabtree, Ruth M.
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 125-143)
.
2022
Persistent link: https://www.econbiz.de/10014311252
Saved in:
4
Examining Facebook marketing practice : the case of New Zealand provincial rugby
Cole, Jason
;
Martin, Andrew J.
;
Thompson, Ashleigh-Jane
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 144-162)
.
2022
Persistent link: https://www.econbiz.de/10014311254
Saved in:
5
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
6
Congruity perceptions in endurance event participant consumers
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 199-217)
.
2022
Persistent link: https://www.econbiz.de/10014311270
Saved in:
7
Service provider selection with the analytic hierarchy process an approach to sport facility enterprization in China
Ding, Yunxia
;
Wang, Yelena Y.
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 218-241)
.
2022
Persistent link: https://www.econbiz.de/10014311274
Saved in:
8
COVID-19 and economic impacts of major sport events
Petrović, Lidija T.
;
Ghasemzadeh, Miaad
;
Hautbois, …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 242-257)
.
2022
Persistent link: https://www.econbiz.de/10014311336
Saved in:
9
Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
Saved in:
10
Sport marketing analyses : an introduction
Byon, Kevin K.
;
Yim, Brian H.
;
Song, Hyunseok
;
Zhang, …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 1-23)
.
2022
Persistent link: https://www.econbiz.de/10014311010
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->