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Lahuerta-Otero, Eva
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Journal of innovations in digital marketing
12
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ECONIS (ZBW)
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Introducing june issue of journal of innovations in digital marketing. welcome to the digital revolution
Lahuerta-Otero, Eva
- In:
Journal of innovations in digital marketing
3
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10014383279
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2
The legal regulation of spam : an international comparative study
Aranda Serna, Francisco José
- In:
Journal of innovations in digital marketing
3
(
2022
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10014383280
Saved in:
3
Artificial intelligence and personality tests : connecting opportunities
Lahuerta-Otero, Eva
;
Cordero-Gutiérrez, Rebeca
- In:
Journal of innovations in digital marketing
3
(
2022
)
2
,
pp. 29-33
Persistent link: https://www.econbiz.de/10014383287
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4
Influencers' promoted posts and stories on instagram : do they matter?
López-Barceló, Ainhoa
;
López, Manuela
- In:
Journal of innovations in digital marketing
3
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10014383281
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5
Investigating the nexus between the types of advertising messages and customer engagement : do customer involvement and generations matter?
Msallati, Amani
- In:
Journal of innovations in digital marketing
2
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014383254
Saved in:
6
Measuring digital transformation impact in Jordan : a proposed framework
Adaileh, Mohammad
;
Alshawawreh, Ali
- In:
Journal of innovations in digital marketing
2
(
2021
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10014383258
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7
The effect of stereotypical music on the customer selection of wine in an online environment
Damen, Marlou
;
Hest, Iris van
;
Wernaart, Bart F. W.
- In:
Journal of innovations in digital marketing
2
(
2021
)
2
,
pp. 37-47
Persistent link: https://www.econbiz.de/10014383262
Saved in:
8
Social media marketing activities and brand loyalty in telecommunication industry : the mediating role of brand affect.
Sharawneh, Tamer
- In:
Journal of innovations in digital marketing
1
(
2020
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014382966
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9
Innovative marketing approach in project management : a market orientation perspective
Aladayleh, Khaled
;
Mendoza Alvarado, Luisa Elena
; …
- In:
Journal of innovations in digital marketing
1
(
2020
)
1
,
pp. 10-19
Persistent link: https://www.econbiz.de/10014382975
Saved in:
10
The effects of COVID-19 on restaurant industry : a perspective article
Alkasasbeh, Fadi
- In:
Journal of innovations in digital marketing
1
(
2020
)
1
,
pp. 20-27
Persistent link: https://www.econbiz.de/10014383082
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