Eisend, Martin; Tarrahi, Farid - In: Journal of Consumer Psychology 32 (2021) 1, pp. 3-22
Since the introduction of the persuasion knowledge model more than 25 years ago, many research studies have … investigated how consumers’ persuasion knowledge affects their reactions to persuasion attempts. While most results have shown that … persuasion knowledge increases coping responses and leads to less favorable evaluations of marketer actions, the findings vary …