Lopes, João M.; Oliveira, José - In: Businesses 2 (2022) 2, pp. 156-167
customer knowledge management (CKM). For this study, data were collected from two Portuguese micro-companies. The methodology … goals. Therefore, SMM is important for companies to adapt their approach to customer relationship management and advance new … are loading social media applications into their current customer relationship management (CRM) systems. This study seeks …