(Bill) Tseng, Tzu-Liang; Huang, Chun-Che - In: Omega 35 (2007) 4, pp. 365-383
In this paper, application of the rough set theory (RST) to feature selection in customer relationship management (CRM) is introduced. Compared to other methods, the RST approach has the advantage of combining both qualitative and quantitative information in the decision analysis, which is...