Gökbulut Özdemir, Özge; Fillis, Ian; Baş Collins, Ayşe - In: Arts and the Market 10 (2020) 3, pp. 145-163
Purpose: The aim of the study is to gain insight into the link between art and tourism from a value co-creation perspective. This link is discussed with the help of the arts marketing, art tourism and value co-creation literature. The role of art in tourism and the role of cultural places in...