Due to globalization trends the behaviour of the Czech consumers has been constantly developing as evidenced by the results of different researches of criteria most preferred by the customers decisions related to food purchasing. The knowledge and understanding of these preferences represents...

In trade, as one of the important branches of the national economy, electronic commerce is being increasingly used (in particular its Internet form), as a specific business transaction. Despite a large number of Internet users having already made at least one on-line purchase there are still a...

The contribution deals with the part of results of marketing research for Jednota, České Budějovice. It concerns their acceptation to analyses of selected factors, which influence purchase of selected goods by means of internet. The data are part of general analyze of environment, which has...

Due to globalization trends the behaviour of the Czech consumers has been constantly developing as evidenced by the results of different researches of criteria most preferred by the customers decisions related to food purchasing. The knowledge and understanding of these preferences represents...

Information and communication technologies are one of factors that markedly influence agricultural primary production and food industry as well as all other branches of the national economy. Therefore, it is necessary to analyse an effect of Community legal regulations for electronic...

In trade, as one of the important branches of the national economy, electronic commerce is being increasingly used (in particular its Internet form), as a specific business transaction. Despite a large number of Internet users having already made at least one on-line purchase there are still a...

The contribution deals with the part of results of marketing research for Jednota, České Budějovice. It concerns their acceptation to analyses of selected factors, which influence purchase of selected goods by means of internet. The data are part of general analyze of environment, which has...