Purpose: Hedonic and utilitarian shopping values have been researched since the mid-1980s in the fields of marketing, retail and specially on consumer behaviour. A number of studies have found evidence of their effects on satisfaction, buying intention and loyalty, but others have found no such...

Purpose: This paper aims to analyze how judgment bias (optimism vs pessimism) and temporal distance influence self-control decisions. This research also analyzes the mediating role of perceived control on judgment bias and temporal distance. Design/methodology/approach: Three studies (one...

Persuasion can be understood as an active effort to change attitudes. Within this context, this paper analyzes the influence of persuasion in the hedonic and utilitarian values within a materialist view of consumption. To this end, an survey was conducted with Brazilian mothers and daughters who...

This article aims to analyse the antecedents that influence the perception of innovation in the design of football boots. For this, we analysed the relationships between classical studies in the area of marketing and the perception of innovation in football boots. In the city of Porto Alegre,...

Purpose The purpose of this paper is to present a systematic framework with a meta-analytical approach to distinguish various types of antecedents and consequences of satisfaction in the banking sector. Design/methodology/approach The authors conducted searches in 13 databases and analysed 811...