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Search: person:"Aaker, David A."
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Strategisches Management
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16
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English
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Aaker, David A.
162
Day, George S.
30
Kumar, V.
16
Jacobson, Robert
9
Joachimsthaler, Erich
8
Keller, Kevin Lane
5
Myers, John Graham
5
Joachimsthaler, Erich A.
4
Aaker, David A
3
Leone, Robert P.
3
McLoughlin, Damien
3
Batra, Rajeev
2
Hagerty, Michael R.
2
Mascarenhas, Briance
2
Moorman, Christine
2
Myers, John G.
2
Shansby, J. Gary
2
Stahl, Florian
2
Stayman, Douglas M
2
Stöckle, Felix
2
Aaker, Jennifer L.
1
Akhtar, Omar
1
Avery, Jill
1
Bloom, Charlotte
1
Breazeale, Michael
1
Brown, Phillip K.
1
Bruzzone, Donald E.
1
Dawra, Jagrook
1
Fournier, Susan
1
Gill, Manpreet Singh
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Hagerty, Michael R
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Hansen, U.
1
Joachimster, Erich
1
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1
Kover, Arthur J.
1
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1
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1
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1
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1
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California management review
7
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7
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6
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5
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4
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3
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3
Business Horizons
2
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2
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2
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2
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2
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2
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2
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2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
The evolution of brands : from signals of quality to storehouses of trust
2
The journal of brand management : an international journal
2
Wiley series in marketing
2
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1
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1
Consumerism : search for the consumer interest
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Journal of Forecasting
1
International marketing ; Vol. V
1
J-B Short Format Ser
1
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ECONIS (ZBW)
89
USB Cologne (EcoSocSci)
45
OLC EcoSci
19
RePEc
9
Other ZBW resources
4
Showing
71
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166
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date (oldest first)
71
Developing business strategies
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10004380080
Saved in:
72
Strategic market management
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10004053304
Saved in:
73
Mit der Marke in einen neuen Markt
Aaker, David A.
- In:
Harvard-Business-Manager : das Wissen der Besten
20
(
1998
)
3
,
pp. 43-54
Persistent link: https://www.econbiz.de/10007064478
Saved in:
74
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
75
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10004377462
Saved in:
76
SHOULD YOU- TAKE YOUR BRAND TO WHERE THE ACTION IS?
Aaker, David A.
- In:
Harvard business review : HBR
75
(
1997
)
5
,
pp. 135-145
Persistent link: https://www.econbiz.de/10005982102
Saved in:
77
BUILDING BRANDS WITHOUT MASS MEDIA
Joachimsthaler, Erich
;
Aaker, David A.
- In:
Harvard business review : HBR
75
(
1997
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10005986940
Saved in:
78
A Guide to Consumerism - What is it, where did it come from, and where is it going? A reprint article from the Journal of Marketing.
Day, George S.
;
Aaker, David A.
- In:
Marketing management : a quarterly business management …
6
(
1997
)
1
,
pp. 44
Persistent link: https://www.econbiz.de/10007250811
Saved in:
79
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10004302862
Saved in:
80
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10013468068
Saved in:
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