Mohd Hizam Hanafiah; Mohd Faizal Abdul Ghani; Rosmah Mat Isa - In: Administrative Sciences : open access journal 13 (2023) 1, pp. 1-16
The franchising sector demands a high level of assurance and commitment. This is because creating entrepreneurial value is at the core of any franchising strategy. However, little is understood about what causes franchised businesses' critical success factors, particularly in developing nations...