Zulkifli, Nur Suhaila; Abd Manaf, Latifah - In: Cleaner and responsible consumption 12 (2024), pp. 1-10
Malaysia's solid waste generation is showing a worrying increasing trend, while public awareness towards achieving zero waste remains low. As a big data resource, social media gives valuable insight into the public's perspective on zero waste and, as such, may be fully utilized as an active...