Bannor, Richard Kwasi; Abele, Steffen; Kuwornu, John K.M.; … - In: Journal of Agribusiness in Developing and Emerging Economies 12 (2020) 1, pp. 75-93
Purpose: This study examined consumer preference and willingness to pay a premium price for indigenous chicken products in Ghana. Design/methodology/approach: Data were obtained from 240 consumers in Ghana through the administration of a structured questionnaire. Probit regression was used to...