Mirzai, Narges Hossein; Aboutalebi, Neda - In: International Journal of Academic Research in … 4 (2014) 1, pp. 228-234
In the today’s competitive world, the organizations’ survive depends on its customers. Indeed, customer loyalty is one of the main factors for achieving competitive advantage. On the other hand, services quality is one of the most important effective factors on the customers’ loyalty....