Anim, Patrick Amfo; Asiedu, Frederick Okyere; Adams, Matilda - In: Journal of Consumer Marketing 36 (2019) 6, pp. 806-817
Purpose: This paper aims to explore the relationships between political marketing via social media and young voters’ political participation in Ghana. Additionally, this study examines the mediating role political efficacy plays in enhancing the relationship. Design/methodology/approach: With...