Akehurst, Gary; Afonso, Carolina; Martins Gonçalves, Helena - In: Management Decision 50 (2012) 5, pp. 972-988
Purpose – This paper aims to re‐examine the determinants of ecologically conscious consumer behaviour (ECCB) by analysing the green consumer profile (socio‐demographic and psychographic variables), building on the work of Straughan and Roberts. Moreover, the study explores the determinants...