Ahlf, Henning; Horak, Sven; Klein, Andreas; Yoon, Sung-Won - In: Journal of Business & Industrial Marketing 34 (2019) 2, pp. 474-487
Purpose: The purpose of this study is to understand how employees of an organization build and maintain successful business relationships by analyzing major antecedents of relationship quality and relationship commitment. Design/methodology/approach: In this study, the authors develop a...