Muhammad Tahir Jan; Ahmed Mohamed Hamed Aly Abouzaid; Nadeem - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 16-32
This research paper mainly aims to identify and analyse irrational factors that impact consumers' purchase intention, especially in the fashion industry. The data for this study were collected from 205 consumers of various nationalities via an online self-administered questionnaire. The acquired...