Alam, Md. Ashraful; Roy, Debashish; Akther, Rehana; … - In: South Asian journal of marketing 3 (2022) 2, pp. 82-96
Purpose - Consumer ethnocentrism (CE) is a matter of interest for marketers over the decades. However, buying intentions toward domestically produced household electronic products in developing and underdeveloped countries have not been examined sufficiently. Hence, this study investigated the...