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Search: person:"Al-Qaimari, Rawan"
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Brand image
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Consumer behaviour
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Jordanian telecommunication sector
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Markenimage
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Viral marketing
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Virales Marketing
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brand image
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electronic word of mouth
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mobile and internet
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purchase intention
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Al-Dmour, Hani
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International journal of networking and virtual organisations : IJNVO
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The effect of the electronic word of mouth on purchase intention via the brand image as a mediating factor : an empirical study
Al-Dmour, Hani
;
Al-Oqaily, Ahmad
;
Al-Qaimari, Rawan
; …
- In:
International journal of networking and virtual …
24
(
2021
)
2
,
pp. 182-199
Persistent link: https://www.econbiz.de/10012515706
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