Karamani, Evangelia; Alamanos, Eleftherios; Tzimitra … - In: The international journal of business science & applied … 15 (2020) 2, pp. 1-15
The study introduces a conceptual framework explaining consumer behaviour towards differentiated food (natural/traditional, organic, functional, and luxury foods). A sample of 400 participant drawn from Thessaloniki, northern Greece, was used in the study. The result of a regression analysis...