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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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Trust me, I'm an influencer! : causal recipes for customer trust in artificial intelligence influencers in the retail industry
Alboqami, Hassan
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014251998
Saved in:
2
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
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