Ali, Zulqurnain; Ejaz, Saira; Aleem, Asma; Saeed, … - In: International Journal of Academic Research in Business … 5 (2015) 3, pp. 365-379
The rapid adoption of internet and related technologies as a promotional tool has made it imperative for firm’s marketing plan. As internet presence is essential for a firm survival, so it has changed the way of doing businesses altogether. In this study, we empirically checked the four...