State supported universities have been investing considerable sums in intercollegiate athletics in the hope that such investments will pay off in terms of increased enrollments, improved student quality, and economic benefits such as revenues from ticket sales and bowl and tournament...

This paper explores the impact of intercollegiate athletic performance on tuition rates. A number of recent studies have examined the advertising effect generated by participation in intercollegiate sports. These studies have attempted to ascertain whether athletic performance improves student...