Alhammad, Muna M.; Gulliver, Stephen R. - In: Journal of Electronic Commerce in Organizations (JECO) 12 (2014) 2, pp. 1-13
Persuasive technologies have been extensively applied in the context of e-commerce for the purpose of marketing, enhancing system credibility, and motivating users to adopt the systems. Recognising that persuasion impacts on consumer behaviour to purchase online have not been investigated...