This research will look into competitive advantages of the Croatian wood industry. The paper provides an explanation of potential sources of competitive advantages as well as positive and negative aspects of the selected generic strategies, followed by examples of companies using these...

Along with the entire economy, the wood industry in the Republic of Croatia also has to face strong and numerous competitors, both in the home and foreign markets. Solutions for survival and future development should be sought in market competition. Modern marketing increasingly uses branding as...

Transshipment as a type of transport has multiple advantages that need to be exploited in today's circumstances of ever increasing competition. Many producers do not have sufficient experience, competencies or a developed organizational structure that would allow them speedy and successful...