Araújo-Vila, Noelia; Cardoso, Lucília; Almeida, … - In: Administrative Sciences : open access journal 14 (2024) 5, pp. 1-25
This research extensively discusses the connection between destination image and films influencing tourism. Despite the worldwide fame of the James Bond saga and extensive publications on the subject, research into the role of tourism promotion in the image of destinations is still scarce, and...