Altınbaşak, İpek; Yalçın, Elem - In: International Journal of Culture, Tourism and … 4 (2010) 3, pp. 241-251
Purpose – Cities, in order to differentiate themselves from their competitors, attempt to manage their image by following strategic place marketing approaches. The purpose of this paper is to identify the perception of Istanbul and to focus on the role of museums related to the formation of...