Purpose: The crisis generated by the COVID-19 pandemic has had unprecedented effects around the world and particularly on vulnerable populations, such as female entrepreneurs in developing countries. They are facing a new normal, characterized by high uncertainty and resource constraints. This...

Purpose: The purpose of this paper is to identify the principal qualities that define a good worker for microenterprises of the trade sector according to the contemporary literature of the human capital and associated with the Big Five personality traits. It also determines the effect of those...