Alves, Ricardo Martins; Sousa, Luís; Negrier, Aldric … - In: International Journal of Creative Interfaces and … 8 (2017) 1, pp. 20-38
With new marketing strategies and technologies, new demands arise, and the standard public relation or salesperson is not enough, costumers tend to have higher standards while companies try to capture their attention, requiring the use of creative contents and ideas. For this purpose, this...