Aman, Asad; Hopkinson, Gillian - In: International Journal of Retail & Distribution Management 38 (2010) 5, pp. 341-359
Purpose – The purpose of this paper is to consider the impact of the entry of international wholesalers upon existing fast moving consumer goods (FMCG) channel structures and the relationships between channel members in Pakistan. Design/methodology/approach – The paper draws on primary and...