Achterberg, Lars Hendrik; Omar, Maktoba; Ambituuni, … - In: Journal of Small Business and Enterprise Development 25 (2018) 6, pp. 886-901
Purpose: The purpose of this paper is to analyse the external antecedents of pricing information acquisition in an integrative manner. The study develops understanding of determinants of information acquisition as a crucial prerequisite of successful pricing strategies within German small and...