The present study is about viewer’s exposure to private television channels political talk shows and their perception regarding political parties (A case of Sargodha City).  Political talk shows Capital Talk (Geo News), Kal Tak (Express News) and Khari Baat (Dunya News) are selected for...

This study has been conducted to examine and indicate the consumption patterns of Pakistan Television Corporation (PTV) entertainment programs of rural viewers of Karor Lal Eason (Layyah). For this study 200 respondents are selected which equally consist 100 males and 100 females. The findings...

This study is an effort to investigate the ?Impacts of Cell Phone Using Habits on the Studies of Students of University of Sargodha and Punjab University Lahore. The study used the survey method for data collection. A sample of 100 respondents consisting of 50 Teachers and 50 Parents was...

Today media have become most powerful element of every society and its major function is to play a role as watchdog. For this present study researchers selected a survey technique to collect data from male and female viewers of the society. To collect data from a sample of 300 by using Quota...

Drama is a more effective source of informing, educating, guiding & entertaining people. The current study was conducted to measure watching habits of female viewers of Sargodha city and aim of this study was also explored female viewers? perception regarding Turkish and Pakistani dramas of...