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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Kontrolle der Sponsoringwirkung in der Praxis
Amstad, Peter
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
1994
)
1
,
pp. 39-42
Persistent link: https://www.econbiz.de/10007142594
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Sponsoring - Modetrend oder Wissenschaft? : Ergebnisse neuer marktpsychologischer und -soziologischer Forschungen über Sponsoren und Sponsoring
Schoch, Rolf B.
(
contributor
);
Amstad, Peter
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10000823009
Saved in:
3
Sponsoring - Modetrend oder Wissenschaft? : Ergebnisse neuer marktpsychologischer und -soziologischer Forschungen über Sponsoren und Sponsoring
Schoch, Rolf B.
(
contributor
);
Amstad, Peter
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10004164051
Saved in:
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