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Search: person:"Anderson, James C."
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B-to-B-Marketing
7
Business-to-business marketing
7
Lieferantenmanagement
7
Supplier relationship management
7
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6
Customer value
5
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Anderson, James C.
50
Narus, James A.
31
Wouters, Marc
15
Wynstra, Finn
8
Kumar, Nirmalya
7
Anderson, James C
4
ANDERSON, JAMES C.
2
Barclay, Donald W.
2
Carpenter, Gregory S.
2
Deutscher, Terry H.
2
GERBING, DAVID W.
2
Håkansson, Håkan
2
Johanson, Jan
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Kirchberger, Markus
2
Narayandas, Das
2
Rossum, Wouter van
2
Stern, Louis W.
2
Thomson, James B.L.
2
Van Rossum, Wouter
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Vandenbosch, Mark H.
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Anderson, C. Arnold
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Anderson, Kent P.
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Browman, Mary Jean
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Brown, James C.
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Bruno, Albert V.
1
DeHaven, James C.
1
Gerbing, David W
1
Honeycutt, Earl D.
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Sethuraman, Rajagopalan
1
Tyebjee, Tyzoon T.
1
Wuyts, S.
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MIT sloan management review
6
Harvard business review : HBR
5
Journal of business-to-business marketing
4
Harvard-Business-Manager : das Wissen der Besten
3
Business Horizons
2
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
Sociological Methods & Research
2
Academy of Management journal : AMJ
1
Accounting, Organizations and Society
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Business horizons
1
Business strategy review
1
California management review
1
Industrial marketing : a German-American perspective ; with 29 tables
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business Research
1
Journal of Consumer Research
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1
Journal of operations management
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Journal of political economy
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Journal of the Academy of Marketing Science
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kellogg on marketing
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M & O : tijdschr. voor organisatiekunde en sociaal beleid
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Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Pearsons education international
1
R / Rand Corporation
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Rethinking marketing : developing a new understanding of markets
1
Sales & marketing management
1
The impact of theory on representations of the consumer and the marketing organisation
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Working series in marketing research
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ECONIS (ZBW)
24
OLC EcoSci
21
RePEc
8
USB Cologne (EcoSocSci)
5
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21
Value merchants : demonstrating and documenting superior value in business markets
Anderson, James C.
;
Kumar, Nirmalya
;
Narus, James A.
-
2007
Persistent link: https://www.econbiz.de/10003451805
Saved in:
22
A reply to "Business marketing in master's programs : a part of fabric" ; but what if the suit differs?
Barclay, Donald W.
;
Deutscher, Terry H.
;
Vandenbosch, …
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 69-74
Persistent link: https://www.econbiz.de/10003507066
Saved in:
23
Value merchants : demonstrating and documenting superior value in business markets
Anderson, James C.
;
Kumar, Nirmalya
;
Narus, James A.
-
2007
Persistent link: https://www.econbiz.de/10004891439
Saved in:
24
A commentary on "Business marketing in master's programs : a part of the fabric" : cut from the same cloth?
Narus, James A.
;
Anderson, James C.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 61-68
Persistent link: https://www.econbiz.de/10003507047
Saved in:
25
Customer Value Propositions in Business Markets - Some managers view the customer value proposition as a form of spin that marketers develop for promotional copy -- The prettier th...
Anderson, James C.
;
Narus, James A.
;
Rossum, Wouter van
- In:
Harvard business review : HBR
(
2006
),
pp. 90-99
Persistent link: https://www.econbiz.de/10005917820
Saved in:
26
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
Saved in:
27
The adoption of total cost of ownership for sourcing decisions--a structural equations analysis
Wouters, Marc
;
Anderson, James C.
;
Wynstra, Finn
- In:
Accounting, Organizations and Society
30
(
2005
)
2
,
pp. 167-191
Persistent link: https://www.econbiz.de/10005191071
Saved in:
28
The adoption of total cost of ownership for sourcing decisions--a structural equations analysis
Wouters, Marc
;
Anderson, James C.
;
Wynstra, Finn
- In:
Accounting, organizations and society : an …
30
(
2005
)
2
,
pp. 167-192
Persistent link: https://www.econbiz.de/10006011893
Saved in:
29
Business market management : understanding, creating and delivering value
Anderson, James C.
;
Narus, James A.
-
2004
-
2nd ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10001704610
Saved in:
30
From understanding to managing customer value in business markets
Anderson, James C.
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 137-159)
.
2004
Persistent link: https://www.econbiz.de/10002407386
Saved in:
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