Abdullah, Firdaus; Andrew, Jasmine Vivienne; Ho, Voon Boo - In: Journal of Global Business and Economics 1 (2010) 1, pp. 79-98
Excellent service quality is crucial to business survival in the present banking environment in order to gain competitive advantage and corporate profitability. Thus, it is essential to analyze the means of measuring and evaluating service quality provided by banking institutions as they adjust...