Place branding scholars and practitioners increasingly highlight the influence that corporate image can exert on the image of the country of origin (COI). Yet, there is remarkably little theoretical and empirical research on this influence. In this qualitative and quantitative study the...

Nowadays, internal business processes are one of the crucial factors of firms’ competitive advantage achievement, which is becoming increasingly important, not only on local but also on global markets. Firms’ performance improvement depends to a large extent on its flexibility, adjustability...