Purpose: This paper aims to consider how customer experience can be used by wineries to enrich their value proposition and improve their competitive advantage. Design/methodology/approach: Qualitative research, using a semi-structured interview approach, was conducted on four small sized...

Purpose: This paper aims to focus on the relation between digital transformation and banks’ reputation, as examined through the information disclosed by the five largest Italian banking groups’ efforts to extend and enhance their digital resources. Considering digitalization as a key...

Cover -- Occhiello -- Indice -- Autori -- Capitolo 1. Il sistema di controllo interno:evoluzione e prospettive -- Capitolo 2. L'esigenza di un'integrazionetra la gestione dei rischi edelle performance nel contesto italiano -- Capitolo 3. L'integrazione tra la gestionestrategica dei costi e dei...

Cover -- Occhiello -- Dedica -- Contents -- Preface -- Chapter I The relationship as an intangible resource -- Chapter II The creation and management of customer experience and relationships -- Chapter III Managing and measuring customer value