Angur, Madhukar G.; Nataraajan, Rajan; Jahera, John S. - In: International Journal of Bank Marketing 17 (1999) 3, pp. 116-125
Examines the applicability of alternative measures of service quality in the developing economy of India and assesses related issues in that context. Based on data gathered from customers of two major banks, overall results support a multidimensional construct of service quality and suggest that...