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Artificial intelligence in marketing : a meta-analytic review
Mehta, Pooja
;
Jebarajakirthy, Charles
;
Maseeh, Haroon Iqbal
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2013-2038
Persistent link: https://www.econbiz.de/10013465139
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