Arambewela, Rodney; Hall, John; Zuhair, Segu - In: Journal of Marketing for Higher Education 15 (2005) 2, pp. 105-127
<title>ABSTRACT</title> The growth in the international education market within the next two decades will be dominated by Asia, accounting for almost 70% of the global demand for international higher education (Bohm et al., 2002). The market attractiveness with significant pecuniary and non-pecuniary gains...