Some studies have shown that figurative cues, presented in the environment of somebody, led to affect his/her later behaviour. This effect was applied to consumer behavior. In a restaurant various figurative objects related to the sea (a boat or a sailor's picture, a napkin with a boat and...

<em>Nine-ending price and consumer behavior: An evaluation in a door-to-door buying context</em> - The effect of nine-ending prices on consumer’s behavior was little studied whereas its practice is largely used. Only one experimental research showed that it did not contribute to increase the number of...