Lozada, Nelson; Arias-Pérez, José; Henao-García, … - In: Journal of Enterprise Information Management 36 (2023) 2, pp. 680-701
Purpose Despite the increase in studies focused on analyzing the potential of big data analytics capability (BDAC) as a driver of product and process innovation, it is still necessary to understand how the use of insights generated by BDAC in innovation may be maximized through articulation with...