Fernie, John; Hahn, Barbara; Gerhard, Ulrike; Pioch, Elke; … - In: Agribusiness 22 (2006) 2, pp. 247-266
Wal-Mart is the world's largest retailer with sales of $285.3 billion in 2004-2005; 20% of these sales are generated from international markets and it is two of these markets, Germany and the UK, that are the focus of the paper. The paper charts the entry of Wal-Mart into Europe within the context...