Famiyeh, Samuel; Asante-Darko, Disraeli; Kwarteng, Amoako - In: International Journal of Quality & Reliability Management 35 (2018) 8, pp. 1546-1567
Purpose: The purpose of this paper is to understand the moderating role of organizational culture in the relationship between service quality, customer satisfaction and loyalty in the banking sector using data from the Ghanaian banking sector. The idea is to understand the relative importance...